4theRegion is a progressive, proactive alliance of individuals and organisations who want to make good things happen for South West Wales.  We’re connecting people, sharing good news, and working collaboratively on a whole range of ideas and issues.

join our tribe to help build a connected region

together, we can transform south west wales

Buy Regional

If businesses and organisations in this region buy more from each other, we can keep more wealth here in South West Wales, develop our supply chain, and create more opportunities for people and local businesses.

Destination & Tourism

Tourism is a key economic driver for the region.  An integrated, sustainable travel network is essential to prosperity and well-being.  We want to help partners collaborate better across the region to develop both.

Well-being Region

In a fast changing world, we think the well-being economy will be the battleground of the next 10 years, and successful places will be those that build prosperity by prioritising people, health, quality of life, the environment and equality.

Development & Investment

Regeneration is something we should all do together.  How can we ensure that major regional projects are designed and delivered in a way that provides economic and social benefits for the region over the long term?

Circular Economy

A circular economy is restorative and regenerative by design. We must move away from our linear economy (make, use, dispose), closing the loop to conserve resources and ensure long term sustainability.

Creative Economy

The creative economy is everything that relates to human creativity and ideas, IP, knowledge and technology. How can we support more creativity and innovation across our economy?


We subscribe to the vision of Wales set out by the Wellbeing of Future Generations Act (2015), and summarised by the seven Well-being Goals.  When we talk about making positive change happen, we mean changes that move us towards these goals – or what we like to call Universal Flourishing.


For us, it’s all about the changemakers.  The amazing individuals who are committed to doing things differently, who are standing up to Be the change they want to see.  We’re here to activate, support and champion changemakers, creating a collective movement to turn small changes into big ones, for the well-being of future generations.


It’s hard to make change happen when no-one’s talking to each other.  In our region, silo-working has reached chronic proportions.  It means effort is wasted with duplication, learning and ideas aren’t being shared, and the left hand doesn’t know what the right hand is doing.  It’s vital that we break down silos and enable real collaboration and knowledge-sharing, if we want to see progress and find new solutions.


We’re on a mission to transform the economy and society of our region, by supporting small changes that make big change possible.  We believe in the “the region” as an economic bloc, because it’s both big enough and local enough to mean something – emotionally, economically and environmentally.  And because we think we’re stronger together, pooling our strengths, sharing knowledge, and building resilience across counties.


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Connect with us on Social Media

We'd love to connect on Social Media.  Please tag #4theRegion into posts and tweets and we will do our best to share your news and updates!  We also take part in #SwanseaHour on Twitter every Wednesday from 8pm-9pm.

Our Members

4theRegion is a membership association funded by the subscriptions of independent businesses, organisations and individual changemakers.  Our members share a passion for South West Wales and a commitment to helping transform society and our economy so the region works better for everyone.