At 4theRegion we’ve always been passionate about supporting local.

When we spend our money with big businesses, most of it leaves our local economy and lines the pockets of distant shareholders. When we spend our money with a local small business, it creates benefits for local people, and recirculates in our economy, where it has a much more positive social impact.

Perhaps the most important thing for supporting independent retail in Swansea is for more of us to make the effort to support local whenever we can. How can people, businesses and organisations across Swansea collaborate to promote the cause of our local businesses?

This is why “Supporting Local” is the theme for our Swansea Conference. Last year we hosted the first major conference at the newly opened Swansea Arena, and we’re so excited to be back there once again on March 29th!

We’ll have a regeneration update from Rob Stewart, leader of Swansea Council, and major partners, about all the exciting development projects currently underway and coming soon. This’ll include news of the successful Leveling Up bid that will see significant investments in the Lower Swansea Valley and an update from Urban Splash, the development partner on the Seafront and other strategic sites across Swansea.

Swansea Council has said it wants as much work from regeneration projects go to Welsh businesses as possible. And it was good to see a regional firm like Ministry of Furniture be one of the first businesses to benefit from a project to redevelop Oxford Street’s former BHS and What! store into a new city centre community hub. Ministry of Furniture has been appointed to design the furniture and fixtures scheme, working on the contract with the council and main contractors Kier Construction. Ministry of Furniture worked for the council on the most recent fit out of the Civic Centre, largely with remanufactured furniture. As a boost to the circular economy, they aim to move the majority of that apparatus to the new hub.

Many people across our communities are struggling to afford healthy food for their families, an unacceptable situation that’s been compounded by the cost of living crisis. So what needs to happen to make healthy, affordable and locally produced food available to everyone in Swansea? How can we connect people to where their food comes from, and how to grow and cook it?

GRAFT is a garden and workshop, based at the National Waterfront Museum, working with local communities, schools and adult learners to grow food, preserve seeds, keep bees, and learn cooking skills in a clay oven. Volunteers are invited to join an intergenerational curriculum of outdoor learning, wellbeing and making connected to food. All of the garden’s infrastructure has been built by the team and participants who are learning woodwork and metalwork skills, alongside horticulture.

Farmers across our region face a huge number of challenges in a vulnerable and uncertain sector. The farming industry needs to substantially change to address the climate and nature emergencies, but farmers often feel unfairly blamed or misunderstood by people in towns and cities. How can proactively engage with local farmers to understand their challenges and how they can be better supported? Creating links between farms and local communities and customers is essential to relocalising our food supply chains and creating a resilient food system for Swansea.

Public sector procurement is often recognised as a key lever for change, with the potential to provide a steady and reliable market for locally produced food and drink. The Welsh Government has launched a new initiative meant to encourage more local spending on food by the NHS, schools and local government. But change isn’t happening fast enough. What are the challenges around putting more local food on the public plate – in hospitals, schools and other settings – and how can we overcome them?

At the Swansea Conference, Bwyd Abertawe, a local community based food partnership, will be launching the Swansea Food Charter, as part of their effort to get everyone working together towards making Swansea to become a Sustainable Food Place, where healthy, local and  affordable food is available to everyone, promoting the wellbeing of people and the planet.

At 4theRegion we believe that the creative industries present a huge opportunity for jobs, entrepreneurship, regeneration and wellbeing across Swansea. By investing in creativity we can breathe new life into our high streets and town centres. How can we make sure there are opportunities here in Swansea for people to develop rewarding careers, and build successful businesses, in the creative, digital, arts and cultural sectors?

People in Swansea have an amazing mindset and willingness to help each other out. Elysium have over 100 studios they can rent out across 4 buildings in Swansea. They started off in messy art painting and now have photography studios, TV broadcasters and other creative industries using the space. If you look at creative projects in other cities, there are lots of disparate studios that are always competing. We don’t seem to have that as much in Swansea. Of course, not everyone knows what’s here! How can we better promote and connect all the good stuff that’s happening, to strengthen the sector and engage more people in the arts?

How can we make sure that Swansea retains (and develops) a vibrant and diverse mix of independent retailers, in the face of huge competition from big name brands and online shopping? To survive and thrive as an independent retail business, entrepreneurs need to adopt innovative strategies that set them apart from the global competition. So how can local businesses in Swansea embrace technology?

Russell Greenslade, Chief Executive of Swansea BID, has said the majority of the independent businesses Swansea BID has supported in opening in the city centre in the past 18 months have a very strong digital channel presence.

He said “The strength of the independent business is being nimble enough to respond to trends and situations with instant decision capability. They can be better placed to find their niche, innovate, have more power over profitability, provide a personalised experience, and be their own boss.

“As businesses, we operate in different and more challenging environments since bouncing back from a global pandemic and now the cost-of-living crisis. The challenges include staying relevant as customers evolve, embracing online shopping and harnessing the power of digital to help overcome challenges. Using technology to analyse our customer data, we can adapt accordingly to put customers first and use digital, data, technology and the intelligence they provide to improve the experience and anticipate customer needs enabling business growth.”

The Swansea Conference & Exhibition is going to be an unmissable day. If you haven’t yet booked your free ticket, please take a moment to do it now! There’ll be over 120 exhibition stands showcasing local businesses and community organisations, interactive exhibitions from the universities, Oriel Science, and Plantasia, opportunities to meet local companies, and a Youth Voice area celebrating some amazing young people. Find out about local job opportunities, meet new suppliers, pick up lots of free goodies, and feel proud of the people and organisations that make Swansea great! There’s something for everyone!