4theRegion is an alliance of people, businesses and organisations across South West Wales, who love where we live and want our region to flourish.
We connect people, share good news and enable collaboration, through our forums, events, projects and comms, for a future that promotes the well-being of people and planet.
Support our movement and be part of the solution.
SHARING GOOD NEWS
Subscribe to our good news round-up of the region’s best headlines
MEMBER SECTOR FORUMS
Join to be part of our influential sector conversations
SOCIAL VALUE EXCHANGE
Empowering regional conversations in our weekly podcast
There is great stuff happening across our region, but people don’t know what others are doing. We champion the changemakers and share positive news, to connect likeminded people and great ideas.
If you’re fed up with negativity and want to share a more positive vision for the region, subscribe to our newsletter and spread the word.
PODCAST
45. The Pembrokeshire Perspective with Tegryn Jones
Tegryn Jones is the Chair of the Pembrokeshire Public Services Board and Chief Executive at Pembrokeshire Coast National Park Authority. We spoke to...
44. Working with the Menopause with Jayne Woodman
Jayne Woodman set up The Menopause Team in 2019 to assist employers and employees in establishing significantly better menopause outcomes for women...
43. Crowdfunding Insights with Sweet Pickings Swansea
Sweet Pickings Swansea / Cyfoeth y Coed Abertawe is a community group tackling food poverty and waste by harvesting unpicked fruit (mainly apples)...
OUR IMPACT AREAS
Buy Regional
If businesses and organisations in this region buy more from each other, we can keep more wealth here in South West Wales, develop our supply chain, and create more opportunities for people and local businesses.
Destination & Transport
Tourism is a key economic driver for the region. An integrated, sustainable travel network is essential to prosperity and well-being. We want to help partners collaborate better across the region to develop both.
Development & Investment
Regeneration is something we should all do together. How can we ensure that major regional projects are designed and delivered in a way that provides economic and social benefits for the region over the long term?
Well-being Region
In a fast changing world, we think the well-being economy will be the battleground of the next 10 years, and successful places will be those that build prosperity by prioritising people, health, quality of life, the environment and equality.
Circular Economy
A circular economy is restorative and regenerative by design. We must move away from our linear economy (make, use, dispose), closing the loop to conserve resources and ensure long term sustainability.
Creative Economy
The creative economy is everything that relates to human creativity and ideas, IP, knowledge and technology. How can we support more creativity and innovation across our economy?
GOOD NEWS
Heritage Christmas event set to provide a boost for Morriston
The people of an historic Swansea area are to take a big step forward this weekend – by taking a colourful step back. Residents and businesses of Morriston are being encouraged to take part in a Victorian-themed Christmas event. Shops are...
Road rainbows will add colour to city’s inclusive Wind Street
Three eye-catching road rainbows will add colour and further vibrancy to Wind Street, Swansea’s emerging new all-day destination. The multi-coloured designs will span a newly-laid road being installed as part of the street’s Swansea...
UWTSD re launches their #Whereisyourmate campaign
The University of Wales Trinity Saint David is proud to relaunch their #WhereisyourMate campaign, which aims to reduce the numbers of young people finding themselves in a vulnerable position on a night out in Swansea. UWTSD Academic...
Swansea Council helps young people kick-start their careers
Hundreds of people are gaining valuable experience in the workplace thanks to two Swansea Council initiatives that help them find work. The Workways+ scheme offers training, paid work experience and volunteering opportunities to...
Caredig, the new name for Family Housing Association
Family Housing Association, an organisation that provides affordable rented housing and a range of support services to people in South and West Wales, has changed its name to Caredig. Caredig (pronounced Ca-rae-dig) means ‘Kind’ in Welsh,...
Race for the One Planet Standard
Swansea Council is seeking to be the first Welsh council to receive accreditation for the work it’s doing to reduce its overall ecological footprint. As well as decarbonisation, this covers buildings, travel, land use and waste as well as...
First Look at Spectacular New Hotel Revealed
New computer-generated images have been unveiled giving the first look inside a new 100-bedroom hotel being built as part of the Milford Waterfront development in Milford Haven. Set to launch in Spring 2022, the new hotel will be managed...
A new Welsh Super Hero is born
Deep in the former coal valleys of South Wales, forged by the finest young minds in the country, a powerful new creature is emerging: Dipsy, the Eco-Cat! She is now on her way to COP26, furious with the lack of progress in the first week...
Citizens’ climate change pledges to inspire others to take action
People and organisations who want to help Swansea tackle the climate emergency can now publicly express their aims on a new web page. Swansea Council’s online Climate Pledge Wall allows individuals and groups take a swift and simple step...
IRONMAN announces Swansea as new host city for IRONMAN 70.3 TRIATHLON
Inaugural edition of IRONMAN 70.3 Swansea race to take place on August 7, 2022 with general registration opening on November 16, 2021 at www.ironman.com/im703-swansea IRONMAN 70.3 Swansea joins series of events that will celebrate para...
Triple awards success for University diabetes expert
A Swansea University diabetes expert was named a three-time winner at a major UK healthcare awards. Dr Becky Thomas, who is senior research officer and informatics lead with the Diabetes Research Group based at the Medical School, was...
Swansea Bay and West Wales Metro: what you need to know
Plans are afoot to revolutionise our region’s bus and rail network. We caught up with Transport for Wales Strategic Development Programme Manager Ben George to find out what’s in store.