4theRegion is an alliance of people, businesses and organisations across South West Wales, who love where we live and want our region to flourish.

We connect people, share good news and enable collaboration, through our forums, events, projects and comms, for a future that promotes the well-being of people and planet.

Support our movement and be part of the solution.


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Research looks at 4theRegion’s unique approach to community engagement and focus on wellbeing

We are delighted to have featured as a case study in a paper exploring wellbeing as the basis for regional development post-Covid. 4theRegion is a movement to co-create a happier, healthier South...

First look at Carmarthen bus station revamp and ‘green roof’ bus shelter plans

People are being given the chance to help shape the revamp of Carmarthen town centre’s bus station. Carmarthenshire County Council, working with transport engineering group Atkins, has secured...

December Regional Roundup

Our roundup of the month’s regional news headlines from across South West Wales – to help you speak more positively and more knowledgeably about what’s happening in our region!

The multi-million pound new projects which will help Neath Port Talbot meet the challenges of the post-Covid era

New and refurbished schools, the major redevelopment of Neath’s town centre, the building of a self powering technology centre to attract new jobs and investment and the nearly completed Plaza...

Fishpond Power – Margam Country Park Turbine Restoration Creates Renewable Energy Source

The historic turbine house located in Margam Country Park has been restored to once again provide electricity for the Margam Estate. The Turbine house was built in 1891 for Emily Charlotte Talbot,...

Swansea Recycling Firm That Worked on Llangennech Railway Crash Site Clean-Up Wins Growing Business Award

Swansea-based Gavin Griffiths Recycling has scooped a prestigious Growing Business Award 2021 – B2B Business of The Year – at a glittering ceremony at The Grosvenor House Hotel in London. Part of...

First design proposals revealed for city centre local services hub

Proposed designs have been unveiled for a new central Swansea location for the city’s main library and other key services. The drawings by architects Austin-Smith:Lord Ltd – on behalf of Swansea...

‘Everyone Deserves a Christmas’

‘Everyone Deserves A Christmas’ has gone live with a video of their Christmas single ‘O Little Town Of Bethlehem’.

New project set to support locals back into the job market

Landsker Business Solutions Ltd. is helping local people to develop their career prospects and get back into work with its new project, Routes. Routes is a project developed by Landsker and backed...

Port makes further commitment to carbon reduction with investment in fleet of electric commercial vehicles

Seven new, electric commercial vehicles are now in service at the Port of Milford Haven as part of the organisation’s commitment to reducing its carbon emissions. Supplied by Sinclair Van Centre...

There is great stuff happening across our region, but people don’t know what others are doing.  We champion the changemakers and share positive news, to connect likeminded people and great ideas. 

If you’re fed up with negativity and want to share a more positive vision for the region, subscribe to our newsletter and spread the word.



Buy Regional

If businesses and organisations in this region buy more from each other, we can keep more wealth here in South West Wales, develop our supply chain, and create more opportunities for people and local businesses.

Destination & Transport

Tourism is a key economic driver for the region.  An integrated, sustainable travel network is essential to prosperity and well-being.  We want to help partners collaborate better across the region to develop both.

Development & Investment

Regeneration is something we should all do together.  How can we ensure that major regional projects are designed and delivered in a way that provides economic and social benefits for the region over the long term?

Well-being Region

In a fast changing world, we think the well-being economy will be the battleground of the next 10 years, and successful places will be those that build prosperity by prioritising people, health, quality of life, the environment and equality.

Circular Economy

A circular economy is restorative and regenerative by design. We must move away from our linear economy (make, use, dispose), closing the loop to conserve resources and ensure long term sustainability.

Creative Economy

The creative economy is everything that relates to human creativity and ideas, IP, knowledge and technology. How can we support more creativity and innovation across our economy?


UWTSD re launches their #Whereisyourmate campaign

UWTSD re launches their #Whereisyourmate campaign

The University of Wales Trinity Saint David is proud to relaunch their #WhereisyourMate campaign, which aims to reduce the numbers of young people finding themselves in a vulnerable position on a night out in Swansea. UWTSD Academic...

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Caredig, the new name for Family Housing Association

Caredig, the new name for Family Housing Association

Family Housing Association, an organisation that provides affordable rented housing and a range of support services to people in South and West Wales, has changed its name to Caredig. Caredig (pronounced Ca-rae-dig) means ‘Kind’ in Welsh,...

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Race for the One Planet Standard

Race for the One Planet Standard

Swansea Council is seeking to be the first Welsh council to receive accreditation for the work it’s doing to reduce its overall ecological footprint. As well as decarbonisation, this covers buildings, travel, land use and waste as well as...

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First Look at Spectacular New Hotel Revealed

First Look at Spectacular New Hotel Revealed

New computer-generated images have been unveiled giving the first look inside a new 100-bedroom hotel being built as part of the Milford Waterfront development in Milford Haven. Set to launch in Spring 2022, the new hotel will be managed...

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A new Welsh Super Hero is born

A new Welsh Super Hero is born

Deep in the former coal valleys of South Wales, forged by the finest young minds in the country, a powerful new creature is emerging: Dipsy, the Eco-Cat! She is now on her way to COP26, furious with the lack of progress in the first week...

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