4theRegion is an alliance of people, businesses and organisations across South West Wales, who love where we live and want our region to flourish.
We connect people, share good news and enable collaboration, through our forums, events, projects and comms, for a future that promotes the well-being of people and planet.
Support our movement and be part of the solution.
SHARING GOOD NEWS
Subscribe to our good news round-up of the region’s best headlines
MEMBER SECTOR FORUMS
Join to be part of our influential sector conversations
BUILD BACK BETTER
Empowering regional conversations in our weekly podcast
There is great stuff happening across our region, but people don’t know what others are doing. We champion the changemakers and share positive news, to connect likeminded people and great ideas.
If you’re fed up with negativity and want to share a more positive vision for the region, subscribe to our newsletter and spread the word.
PODCAST
32. What Next for Regional Tourism with Andrew Campbell
With lockdown restrictions slowly being eased in Wales, it's time to consider what this means for the reopening of the visitor economy and tourism...
31. Investing in Future Skills with Barry Liles
Dawn Lyle from 4theRegion speaks to Barry Liles OBE, Pro-Vice-Chancellor for Skills and Lifelong Learning at the University of Wales Trinity Saint...
30. Action on Food Waste in South West Wales
Dawn Lyle and Zoe Antrobus from 4theRegion talk to Puffin Produce, Bluestone Resort, Castell Howell, Pembrokeshire Eco Champions, Matts Cafe and...
OUR IMPACT AREAS
Buy Regional
If businesses and organisations in this region buy more from each other, we can keep more wealth here in South West Wales, develop our supply chain, and create more opportunities for people and local businesses.
Destination & Transport
Tourism is a key economic driver for the region. An integrated, sustainable travel network is essential to prosperity and well-being. We want to help partners collaborate better across the region to develop both.
Development & Investment
Regeneration is something we should all do together. How can we ensure that major regional projects are designed and delivered in a way that provides economic and social benefits for the region over the long term?
Well-being Region
In a fast changing world, we think the well-being economy will be the battleground of the next 10 years, and successful places will be those that build prosperity by prioritising people, health, quality of life, the environment and equality.
Circular Economy
A circular economy is restorative and regenerative by design. We must move away from our linear economy (make, use, dispose), closing the loop to conserve resources and ensure long term sustainability.
Creative Economy
The creative economy is everything that relates to human creativity and ideas, IP, knowledge and technology. How can we support more creativity and innovation across our economy?
GOOD NEWS
Major city centre building could become public hub for key Swansea services
A prominent city centre building looks set to become the new home for Swansea Council’s main library and a host of other community services. The proposal for Oxford Street’s What! store - formerly occupied by British Home Stores - is the...
Swansea Firms Spend Hundreds Of Thousands To Roll Out the Red Carpet for Post-Lockdown Customers
Businesses across Swansea City Centre have invested hundreds of thousands of pounds to revitalise their premises and brands during lockdown, so they can welcome visitors and consumers back in style. [video width="1920" height="1080"...
Landmark agreement for a Swansea High Street treasure
One of Wales’ most innovative digital workspace businesses is set to breathe renewed life into an iconic Swansea building. Tramshed Tech has signed a heads of terms for a development agreement with Swansea Council for the city centre’s...
Celtic Collection appointed to manage new hotel at Milford Waterfront
A 100-bedroom hotel being built as part of the Milford Waterfront development in Milford Haven will be managed and operated by the team responsible for the iconic Celtic Manor Resort, as part of its expanding Celtic Collection of...
Two new appointments at Coastal Housing
Swansea-based Coastal Housing Group, which operates in south and west Wales, has made key interim appointments to its development team to support its current programme whilst retaining the flexibility and agility to respond quickly to...
Exciting low carbon future for former primary school – thanks to Lottery funds
A key regeneration project developed by Awel Aman Tawe (AAT) in Cwmgors in the Swansea Valley, has received a huge funding boost this week. National Lottery have awarded £400,000 to ‘Hwb y Gors’ – this is the name for the redevelopment of...
Bevan Buckland LLP To Support More Graduates and School Leavers To Career Success
Wales’ largest independent accountancy and financial planning firm, Bevan Buckland LLP, is opening up its Training Academy applications for graduates and school leavers early this year as the firm continues to grow. The firm, which has...
Circular Economy Members Forum
Thank you to our members who attended our Circular Economy Members Forum. What’s working well in the sector? What are the strengths and assets that we can work on? This report covers discussion from our members working in the circular economy sector.
Landmark bridge installed as Swansea’s £1bn regeneration progresses
Swansea’s new landmark Copr Bay bridge was eased into place in a major construction operation on Saturday night and Sunday morning. The 150 metric tonne bridge is now in place over the main Oystermouth Road. It’s 12 metres wide, 49m long...
Rebuilding Swansea: The transformation of our cities, how they will look in a post-pandemic future and who they will serve
The pandemic is going to fundamentally change how our cities look, who lives in them and even what purpose they serve. Many of the big names on our high streets, such as Debenhams and Topshop, will not return. Our cities will soon become...
Proposals announced for major seafront housing project
Neath Port Talbot Council has entered into an agreement with Persimmon Homes West Wales to build almost 140 houses on the site of the former Afan Lido leisure centre on the Aberavon Seafront. Under the provisional agreement, Persimmon...
Swansea Central Area: Regenerating our City for Wellbeing and Wildlife
The "Swansea Central Area: Regenerating our City for Wellbeing and Wildlife" strategy has been officially adopted. This ambitious strategy sets out the vision of Natural Resources Wales (NRW) and Swansea Council for “A city with high...