At 4theRegion we want to ensure South West Wales is a welcoming and safe region where everyone has the opportunity to thrive and progress fulfilling careers. Building cohesive communities is about developing neighbourhoods, social spaces and workplaces where difference is welcomed and celebrated. This involves moving beyond narratives of ‘us’ and ‘them’ towards a greater sense of trust and a shared sense of belonging.

How can businesses play a role in supporting cohesive communities? (Pic: fauxels)

Building a more cohesive society is everybody’s business. We are all part of the social fabric, the strength of which can be an important influence on our wellbeing as communities and individuals. We all have a responsibility to build and maintain the relationships, connections and understandings which make up that social fabric. Cohesion is a shared objective, in which every person, community and organisation has a role to play.

So how can we support social cohesion?

A new report from Belong looks at just that! Everybody’s Business, produced in conjunction with the Intercultural Cities Network, sets out how businesses can play a role in supporting cohesive communities, and how local authorities can support them in doing this. The report draws its findings from a series of roundtable conversations with local authorities and businesses in a number of towns and cities across the UK, including Swansea.

Belong use the term ‘social cohesion’ to describe how well people from different backgrounds mix, interact and get along with each other. Those differences can be ethnicity, faith, social class, age, gender, sexuality, or a range of other differences that might potentially divide us.

There’s lots of potential to support community cohesion within a business! Research shows that workplaces can provide the opportunity for people from different backgrounds to connect in a way that leads to more positive attitudes towards diversity and higher levels of social cohesion. If you work in a diverse workplace you’re more likely to have friends from different backgrounds, although your interactions will need to be more than passing for the effects to extend beyond the workplace.

By their very nature, some businesses represent vital social infrastructure providing opportunities for people to meet and mix across different boundaries. And the experience of the pandemic has made clear the vital importance of these shared spaces! As ‘third places’, other than home and work, they provide a venue where members of the community can interact with one another informally, and where collective space can be provided for community initiatives such as charitable fundraising.

So how can you as a business help maximise the positive impact you have?

First and foremost, recruiting a workforce which fully reflects the diversity of local communities, across all functions and levels of seniority, is necessary for any business that wants to support social cohesion.

As a business, you can promote an inclusive culture through cohesion aware management. This means creating a climate of openness and trust, ensuring demographic attributes (ethnicity, gender, sexuality etc) do not overlap with functional roles and supporting meaningful interactions between people of all backgrounds across the workforce, are key elements of workplaces that support cohesion.

You can enable minorities and diverse groups to lead innovation. Ensuring that innovation is led by diverse teams and people from under represented groups enables better understanding of the needs of communities and increases awareness of market and product opportunities that might otherwise be missed.

You can invest in social infrastructure in the local community. What can you do to support welcoming, inclusive community spaces? This could be in the course of your everyday operations or, for example, through the innovative use of your commercial property.

Businesses can also deliver added social value by supporting community organisations and initiatives which build cohesive communities.

You can do this by partnering with a local community group or charity. Imagine if more businesses were regularly twinned with a local community group or charity as part of an ongoing relationship? This could involve sponsorship or support in kind, and would help deepen the connections between a business and the community around it.

You can provide direct support through employee volunteering. You can enable more employee volunteering which aids charities, community groups and hubs supporting community life and bringing people together. This helps to connect employees to the community and to people from different backgrounds.

You can localise your supply chain. By applying the ‘think local’ principle to as much of their supply chain as possible, businesses can extend more opportunities to the local community, and help to strengthen the networks of social and economic ties that can support cohesive communities.

And, wherever possible, you should evaluate the impact of work that you’re doing to support social cohesion.

It’s great to see the report citing our members Gower Gas and Oil as example of what businesses in the region are already doing! The heating services company has led a variety of initiatives to address social isolation. The #DontDanceAlone social media campaign, in partnership with The Wave and Swansea Sound, has raised awareness of isolation amongst older people and helped raise money for older people’s charities. Gower Gas and Oil also help coordinate the Gower Isolation Support Group, which helps ensure that isolated older people are visited regularly, with a view to ensuring positive social and health outcomes, which was particularly important during lockdown.

And what can local authorities do to support businesses to do all this? The report says they can provide leadership by being clear about how businesses can support local cohesion objectives and playing a coordinating role in helping them do so. They can incentivise businesses to act through highlighting cohesion outcomes in their approach to procurement and social value, and by recognising businesses that do this well. And they create an evaluation framework based on local needs, providing a robust and rigorous framework for evaluating cohesion oriented activity that businesses carry out, including shared measures and reporting.

Everyone has a role to play in building and maintaining cohesive communities. And it is particularly good to see a report which focusses on the often under appreciated role businesses can play in supporting social cohesion. If you’d like to find out more about how businesses can be a force for good, join us at the Introbiz Expo on April 7th!

4theRegion is an alliance of people, businesses and organisations across South West Wales, who love where we live and want our region to flourish. We connect people, share good news and enable collaboration, through our forums, events, projects and comms, for a future that promotes the wellbeing of people and planet. Support our movement and be part of the solution!