Pembrokeshire Supply Chain Alliance

Pembrokeshire Supply Chain Alliance

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Pembrokeshire Supply Chain Alliance

“Team Pembrokeshire!”


Collaborating for a Stronger, Greener Local Economy

Team Pembrokeshire is a new partnership of major employers and anchor organisations in the county, working together to decarbonise their operations and strengthen the local supply chain.

Why It Matters

The challenge of reducing carbon emissions and achieving sustainability targets is one that many organisations face. But rather than working in isolation, Team Pembrokeshire members are coming together to share knowledge, align their approaches, and explore ways to support each other on their sustainability journeys.

Who’s Involved?

The alliance, facilitated by 4theRegion, brings together key local organisations, including:

  • Bluestone Wales
  • Milford Haven Port Authority
  • Pembrokeshire College
  • Pembrokeshire County Council
  • Puffin Produce
  • Folly Farm
  • Pembrokeshire Coast National Park

More Pembrokeshire-owned businesses and organisations are joining all the time, recognising that by working together, they can achieve more than they could alone.

What We’re Working On

The project has two core strands:

1️⃣ Knowledge Sharing & Standardisation

  • Organisations are collaborating on carbon reporting and reduction strategies.
  • They are exploring ways to align methodologies and share expertise, so businesses of all sizes can learn from those further ahead on the journey.
  • The aim is to standardise best practice where possible, making it easier for SMEs to engage with and meet procurement requirements.

2️⃣ Strengthening the Local Supply Chain

  • The alliance is looking at how major local employers can redirect more of their procurement spend into the Pembrokeshire economy.
  • By working with local SMEs, the group aims to develop a stronger, greener, and more resilient supply chain.
  • Encouraging local suppliers to improve their sustainability and carbon reduction efforts, helping them stay competitive and take advantage of new opportunities in the green economy.
  • Supporting businesses to meet sustainability and procurement standards, so they can win contracts, grow, and succeed in a low-carbon future.
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Get Involved

If you’re a local business in Pembrokeshire looking to be part of a growing green supply chain, or if you’re an organisation wanting to join the alliance, we’d love to hear from you.

📩 Contact us today to explore how we can work together for a stronger, more sustainable Pembrokeshire.

South West Wales Without A Car

South West Wales Without A Car

SUSTAINABLE TOURISM GUIDEBOOK

Co-created with regional partners, this sustainable tourism guide features amazing regional destinations, together with travel information, encouraging more people to visit and explore South West Wales – without a car!

Published in March 2024, we are now distributing this book with the support of GWR, TFW and tourism partners within the region.  Can you help us get this into people’s hands? 

If you would like to receive a box of these sustainable tourism guidebooks showcasing our wonderful South West Wales, please use the form below!

Request Your Free Books

Cartref Creative — A New Network for Creatives

Cartref Creative — A New Network for Creatives

Cartref Creative held its first event on Wednesday the 24th of January at the Urban Kitchen in Swansea. Cartref Creative is a new network for creatives that was born out of conversations at the 4theRegion conference in 2023.

The network is a home for creatives that aims to create spaces – both digital and physical – where creatives across the region can meet, socialise, learn and collaborate. It was founded by digital creator James Dovey, graphic designer Alice Jones, writer and producer Roger Williams, filmmaker James Owen of Stori, creative problem solver Lee Bazalgette and director of Waters Creative, Rachael Wheatley.

The team have wrestled with how a network for creatives across west Wales should operate and have designed Cartref Creative to be a movement that will evolve to meet the needs and desires of the creative community over time.

Cartref Creative is run by creatives. This is one of the principles that makes Cartref Creative different. Creatives will set the agenda and realise the initiatives. Live events will happen in different locations across west Wales and across creative disciplines.

The digital platform will offer a place for individuals to promote their work and there will be a library of resources to inspire and educate.

At the Urban Kitchen event, three creative leaders from west Wales spoke about their experience of running a creative initiative. Richard Davies of Parthian Books, Brigid Loizou of art gallery Studio Cennen in Llandeilo, and Alun Jones of the digital agency Libera, shared the story of how they started and grew their operations and spoke of the challenges and opportunities of running their businesses in west Wales.

The event was sponsored by Sky Ad Smart, and Peter Roberts and Huw Potter spoke of how their operation works and how creatives might be able to work in partnership with them to create content for advertisers.

The Cartref Creative team invite creatives living in south-west Wales to sign up to the mailing list by going to www.cartrefcreative.cymru and would like to invite individuals interested in becoming an organiser of events to get in touch.

Rhwydwaith i bobl greadigol sy’n byw yn ne orllewin Cymru yw Cartref Creative. Bydd y grwp yn creu gofodau – digidol a go iawn – ar gyfer crewyr sydd eisiau cyfarfod, cymdeithasu, dysgu a chydweithio. Bydd y platfform digidol yn safle we sy’n hyrwyddo gwaith yr aelodau ac yn cyhoeddi adnoddau addysgol ac ysbrydoledig.

Yn y digwyddiad byw cyntaf yn Abertawe ym mis Ionawr buodd y cyhoeddwr Richard Davies o Parthian Books, Brigid Loizou o Studio Cennen yn Llandeilo ac Alun Jones o’r asiantaeth ddigidol Libera yn trafod eu busnesau a’r heriau sy’n eu hwynebu nhw. Noddwyd y digwyddiad gan Sky Ad Smart.

Mae Cartref Creative yn awyddus i drefnu digwyddiadau yn y Gymraeg. Os hoffech ymuno â ni yn y daith ewch at www.cartrefcreative.cymru

A New App To Promote Local Suppliers

A New App To Promote Local Suppliers

A new app has been created to promote local sourcing, and businesses are being encouraged to sign up ahead of its official launch later this month.

4theRegion has created the app to promote “buying regional”, which is one of our six impact areas.

“Our members know that procurement and local sourcing are at the heart of our mission at 4theRegion, which is why we are excited to be able to release this new tool for businesses and buyers in South West Wales. We really want to see major organisations spending their money with regional businesses, in order to maximise the social, economic and environmental benefits of that spend,” said Dawn Lyle, 4theRegion cofounder.

Businesses are now being encouraged to sign up to the app and list their products and services. It’s free to register, and the aim is to raise awareness of the wealth of local suppliers that exist across the region, becoming a useful directory for organisations committed to relocalising more of their spending.

Click here to register on the app on your phone or web browser – no download necessary.

“Local businesses are embedded in their communities, they create jobs and give back to local places in a whole range of positive ways – and by supporting local firms we can create a thriving regional economy that benefits everyone in South West Wales,” said Julie Jones, Local Sourcing Champion at 4theRegion.

The app has been in development for some time, and will be formally launched in Swansea at a meeting with major regional organisations on 28th June, involving the big housing associations, local authorities, and major anchor institutions such as the Universities, the DVLA and others.

The initial roll out is supported through a partnership project with Swansea Council, funded through the UK Government’s Community Renewal Fund, aimed at “creating opportunities for local sourcing” among major employers across the county. It is hoped that the other three local authorities in South West Wales will get involved as the initiative moves forward, along with major buyers from across Neath Port Talbot, Carmarthenshire and Pembrokeshire.

Click here to register for the launch event on Tuesday 28th June 2022, via Zoom (12pm-2pm).

Swansea Bay and West Wales Metro: what you need to know

Swansea Bay and West Wales Metro: what you need to know

Plans are afoot to revolutionise our region’s bus and rail network. We caught up with Transport for Wales Strategic Development Programme Manager Ben George to find out what’s in store.

Imagine a future in which the South West Wales rail network is integrated with bus routes, ticketing and timetables, making it possible to seamlessly switch between train and bus to get to your destination. On top of that, picture an enhanced rail network with new stations serving Swansea’s outlying communities and a significantly increased number of trains stopping at stations every hour.

This is the vision for the Swansea Bay and West Wales Metro – a project that is already making headway and will deliver visible results within the coming year. It’s an extension of the much-publicised South Wales Metro, which is being developed for Cardiff and its surrounding communities.

The South Wales Metro will benefit our network by cutting the travel time for trains arriving here from places such as Bristol and London; the Swansea Bay and West Wales Metro will build on this advantage, easing travel across the whole of the South West Wales region.

Ben George, our region’s Transport for Wales Strategic Development Programme Manager, expects the improved bus and train network to have multiple benefits, including linking up communities, reducing road congestion and cutting carbon emissions.

“We’re making frequency and line speed enhancements on the South Wales Main Line, and we’re testing the business case for utilising the Swansea District line, which is really only used for freight at the moment, to enable some trains to get to West Wales quickly,” he says.

“We’re also looking at the business case for getting more trains west to stations such as Fishguard and Pembroke Dock, and we’re examining how to get more trains to people on lesser travelled lines including the Heart of Wales line, which goes up from Ammanford to Shrewsbury.”

On top of this, TFW is reviewing the whole travel experience – for example, examining how people get from a train station to the nearest bus stop.

“TFW is looking at integrated ticketing and aligning timetables so that when you get off your train the bus is really waiting for you,” says Ben. “These are quite complex endeavours, but if you’re going to really make a crack at this and expect people to use this service as a convenient part of daily life, those are the sorts of things that we need to be addressing.”

In the Swansea Bay Area, new stations and new services are set to massively improve rail connectivity.

“There are some really big urban or suburban areas on the line that currently don’t have stations – and so we’re a fair way through examining the business case to establish new stations along that line,” says Ben.

The sites of the possible new stations are Cockett, Landore, Winch Wen, Llandarcy, Morriston, Felindre and Penllergaer. While it’s unlikely that all of these will become a reality, it will certainly become possible to travel by rail between communities that currently have no rail service.

For pre-existing stations, TFW is planning to increase services with an additional two trains per hour, and in some cases possibly three.

The First Minister recently announced another key component of the Metro: the plan to introduce hydrogen buses as a pilot scheme in Swansea Bay and Pembrokeshire. Hydrogen buses may not be the only clean solution to road travel in the region. Plans are already underway to introduce electric bus services running to Carmarthen on TrawsCymru, Wales’ long distance bus network; and in Pembrokeshire and Swansea Bay, TFW is looking to work in partnership with local government to improve journey speed and the reliability of the service.

“This can include putting in bus lanes and advance signals – whatever it takes to get that bus down the road more quickly and reliably,” says Ben. “We’re also in the very early stages of establishing what work needs to be done to introduce hydrogen bus operations in Swansea Bay and Pembrokeshire. We’re doing that to not just to benefit those areas, but to learn lessons for the whole of Wales.

“The Welsh Government has set targets to decarbonise the entirety of Wales’ public transport fleet, getting rid of all our diesel buses and replacing them with something cleaner by the end of the current decade. Hydrogen won’t be the absolute answer in every circumstance, and it’s not well understood in terms of its market dynamics at the moment – so we’re looking to start doing that in Swansea Bay and Pembrokeshire and discover what it takes to run hydrogen buses at scale, in terms of not just purchasing the vehicles and running them, but also how to get enough hydrogen to run a significant bus fleet on a day to day basis.”

Over the next few years, expect to see an improvement to the main major bus corridors in those areas, and then for the buses that run on them to be significantly cleaner than the buses of today.

“The lessons learned will be implemented across Wales, with probably a mix of electric and hydrogen buses, depending on the particular topography and service patterns of each urban centre,” says Ben.

From December this year, the rail frequencies in the region will start to increase, and these will increase again next May. By the end of 2022, TFW expects to have exceeded pre COVID levels of rail service in the region.

“What is less clear at the minute is a firm commitment from Welsh Government and UK Government for the Swansea Bay and West Wales Metro project – and that’s partly because we’re still working through that business case,” says Ben. “Over the next few months, we will be able to articulate that better.”

He adds that the Welsh Government is looking to implement the decarbonisation of Wales’ bus services in a way that benefits the Welsh economy.

“They don’t want to outsource all of that economic investment to other European or world countries, so the deputy minister and his officers are looking at how to retain as much of that investment within the Welsh economy as possible,” says Ben.

“In terms of impact on the average person on the street, there are a currently lot of communities that are centered around railway stations, particularly in the smaller suburbs, that barely realise their railway stations are there. We need to change that perception of the level of service that’s available – and if we can really crack the nut on integrating bus and rail timetables and introduce integrated ticketing, that will make more of an impact than any single railway station or service that we can install. The public needs to see some tangible outcomes from this, and we’re working hard to deliver them.”

Swansea Station Shared Vision Meeting

Swansea Station Shared Vision Meeting

SWANSEA STATION SHARED VISION MEETING

South West Wales Connected is hosting community vision meetings across the region, in towns and villages around railway stations, to give local people more of a voice about the challenges and opportunities as they see them. This was the first virtual meeting in Swansea and saw open community discussion exploring opportunities around Swansea railway station and High Street. 

WHAT’S HAPPENING

Swansea city centre is undergoing a major urban transformation project, with over £1 billion being invested across the city, so that Swansea can realise its potential as a vibrant regional capital where people love to live, work, visit and study.

High Street is also seeing some major investments, including new student accommodation, as well as the long-awaited and very exciting refurbishment of the Palace Theatre – an iconic building that the local authority has been able to rescue from complete decline.  Dyfatty shops at the top end of Swansea High Street are also the focus of attention as the council seeks community involvement to identify new uses for these vacant units.

Swansea Railway Station is also undergoing improvements through Transport for Wales’ Station Improvement Vision, while plans for the Swansea Bay Metro are currently out for consultation, aiming to transform the transport network in the Swansea Bay area, boosting the local economy and providing better access to job and leisure opportunities.

So it’s a great time to come together and talk about the future of the station, the high street and the local area!

EVENT AIMS

Broadly speaking, this community meeting was about three interconnected themes:

Creating a greater sense of place and pride of place

Amplifying what is distinctive, positive and strong about local areas – what do we love, what are we most proud of, what do we want to be famous for?

Improving community wellbeing

Giving local people a voice, joining the dots between good things that are happening locally, empowering people to get involved in local projects, and looking at environmental interventions, like green spaces, community gardens, encouraging active travel and engaging young people.

Improving the arrival experience for visitors

What do people see when they get off the train, and how can we make it a more positive experience?  Tackling challenges like way-finding, tourist information, highlighting local attractions and independent businesses, and ensuring connectivity with the best that the local area has to offer.

WATCH THE WHOLE CONVERSATION

WHAT WE LOVE

Despite the challenges in this part of the city centre, there is so much to be positive about – strengths and assets that we can build on as we seek to breathe life into the area.  Throughout the discussion, people shared the things they love about Swansea and the high street, including the friendliness of the community, the independent businesses, the fact that we are a small city with our own identity, the entrepreneurial and creative spirit, and the way High Street can be regarded as the closest we’ve got to “our own version of Camden town”.

People acknowleged that there is a lot of work to do to amplify “the good stuff”, given the problems of antisocial behaviour and also the challenge of recovering from COVID – but these are just some of the things people highlighted as our existing assets:

  • The variety of independent businesses
  • The High Street is the gateway to Swansea. The station is a key to getting more visitors to the city.
  • Lots of new developments – investment is happening.
  • Recent developments have enhanced the ‘city feel’ – high rise, high density.
  • The willingness and desire to create change from the community, businesses and key partners.
  • Real people, not too posh, affordable, down to earth.
  • Architecture, historic buildings, many of which are listed. Palace Theatre, Maritime Quarter, YMCA building, churches.
  • Heritage, people remember the old Swansea which such fondness.
  • Close proximity to stunning natural assets including Kilvey Hill, River Tawe, Gower and the coastline.
  • Strong creative and arts culture.
  • Pop-up galleries, exhibitions and creative events are a common occurrence in Swansea.
  • We are a City of Sanctuary (Wales’ first, UK’s second)
  • Swansea’s culture is its heart.
  • A warm welcome and hospitality from the community.

WHAT WE WANT

  • Swansea’s history needs to be more widely celebrated – Industrial revolution, Swansea was key.
  • Connectivity across the city is disjointed. Improved signposting to our coastline, local parks, places of interest.
  • Improved connection between the railway station and bus station – frequent circuit buses around the city centre? Adopt an approach similar to the Swansea Bay Rider Land Train.
  • Repurpose the High Line for increased connectivity. Could this be linked through to the Quakers burial ground?
  • Adoption of a Totally Locally style approach: Maps, guides.
  • A brighter and more welcoming station. The waiting room in the station made to feel more inviting, safer. Safer spaces for women.
  • Increased level of safety, better lighting, security around quieter areas, pedestrian tunnels, etc.
  • More green spaces, allotment spaces, green roofs, sustainable developments.
  • Spaces within and surrounding Swansea railway station used as a community hub. Spaces that could be hired for business meetings, workshops and events.
  • Areas of play – outdoor play and exercise equipment should be in the city. Existing areas of outdoor play are far from the city centre.
  • Bike hire close to the station, encouragement of active travel to move around the city.
  • More focus on pedestrian and cyclist friendly routes, encouragement of on-foot spending.
  • Direct connection down to river from the station  and establish a ‘view’ from station to coastal area.
  • Make the station and surrounding area less impersonal, welcome the involvement of local people, such as Swansea Community Workshop and other groups with creative input.
  • De-pave and get a rain garden out front of the train station.
  • Full shared surface across the whole of the junction at the station – a public square with access for buses , bikes and green.

GREEN SPACES

Green space, nature and play emerged as key themes from the discussion.  In this video, Owen Griffiths from Ways of Working presents our proposals for bringing nature to the area around High Street Station – a project that we are currently bidding for funding to deliver on behalf of the Community Rail Partnership.

 

CONTACT

To get involved with ongoing actions, please get in touch or join our Swansea Shared Vision group on Facebook. 

Everyone is welcome and everyone has a valuable contribution to make. Please email zoe@4theregion.com and jennifer@southwestwales.co for more details.

South West Wales Connected aims to facilitate community-led initiatives and provide a forum for local people to have a voice.  We want to break down silos and enable more sharing of information with and among the local community.  We will lobby on behalf of communities to make change happen, and we can’t do anything without the support and involvement of local people – so please get involved and spread the word so that together we can make positive things happen!

PARTICIPANTS

As well as local residents representing the community around Swansea station, this discussion brought together many local organisations keen to be part of changemaking initiatives.

  • Neil Barry – Swansea Community Green Spaces Project
  • Leonie Ramondt – Swansea Co Housing
  • Owen Griffiths – Artist, Ways of Working
  • Amanda Davies – Swansea Bay University Health Board 
  • Amy Beuse – Local Area Coordinator, Dyfatty
  • Claire Savage – Pattern Design, Swansea College of Art
  • Claudine Conway – Volcano Theatre
  • David Toft – Fresh Creative Co
  • Huw Williams, Andrew – Coastal Housing
  • Paul – Rail Passengers Committee
  • Jo – Mixtup
  • John Davies – BayTrans
  • John Sayce – Wheelrights 
  • Laura Gill – Glynn Vivian
  • Phillip McDonnell – Swansea Environmental Forum
  • Paul Relf – Economic Development, Swansea Council
  • Demery, Roberts – PSCO, British Transport Police
  • Rhiannon-Jayne Raftery – Community Rail Network
  • Hugh Evans, Arron Bevan-John – Transport for Wales
  • Thom Lynch – Matt’s House
  • Vikki Butler – CARP Collaborations
  • Ben Reynolds – Urban Foundry

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