It’s Your Swansea

by Andrew Guilford | Mar 12, 2024 | Buy Regional, Circular Economy, Creative Economy, Development Investment, Past, Travel Transport Tourism, Well-being Region

Last week we hosted our It’s Your Swansea Conference. Let’s have a look back on an incredible day showcasing everything that’s great about Swansea and hearing from the people, organisations and businesses who are making change happen.

Swansea Arena playing host to our It’s Your Swansea Conference, 7th March 2024 (Pic: Innovation Photography)

The conference opened with exciting announcements and updates from key local partners, exploring how Swansea is addressing the challenges of our time and embracing opportunities in 2024.

Cllr Andrea Lewis, Joint Deputy Leader and Cabinet Member for Service Transformation at Swansea Council, gave an exclusive insight into the schemes that will make Swansea an even better place  to live, work and socialise. She said “Swansea is a real city of opportunity. These are exciting times.”

These opportunities include a major new high tech sustainable office development at 71/72 Kingsway, linked to the “living building” at Picton Yard, one of the greenest buildings in Wales; the transformation of a former BHS store into a new community hub; redeveloping the Civic Centre site for leisure and hospitality; redeveloping old buildings such as the Palace Theatre and Albert Hall; transforming Castle Square to be greener and more welcoming; and much more!

Perhaps the most exciting thing is the £4bn renewable energy project, potentially including a tidal lagoon, a battery farm to store renewable energy generated, a floating solar panel facility, an oceanic and climate change research centre, eco-homes anchored in the water, and a hyperscale data centre.

Cherrie Bija is CEO of Faith in Families, who have been providing skills and opportunities such as free breakfast and sports for kids for the last twenty five years.

Faith in Families have been approached by Amazon with opportunity to run a warehouse which was something they had never done before. They take Amazon’s surplus goods and give them to people, such as shirts for interviews. In fact they can provide pretty much everything you need for a home. Parents aren’t buying things like toothpaste because of cost of living crisis, so Faith in Families can provide them with dignity. 

They have launched Cwtch Mawr, Wales’ first multibank, which aims to identify and help forty thousand familes this year. Giving them brand new items says to them “You’re worth it, we believe in you”. Forty thousand items were given out on two days over Christmas. They put coats out and said “Please take a coat because we need the space”. It was several days before people were actually taking them, but they gave out fifty coats, as well as things  like brand new football boots for children. They can provide all the things that turn houses into homes.

Serena Jones is Executive Director of Operations at Coastal Housing Group, who provide safe, affordable, quality homes that meet sustainability targets. She said they are “working hard to address the deepest housing crisis I’ve seen in thirty years. The systemic challenges are real and biting, but it’s good the Welsh Government understand link between housing and climate change.” She believes “Sustainability is also about people.”

Coastal Housing have installed hybrid heating systems in their properties leading to a 70% reduction in energy bills, volumetric water cylinders resulting in a 38% energy decrease (which can be overriden for hot water if needed), solar PV with sensors to see their impact, and apps to monitor carbon monoxide and general indoor air quality.

Professor Ian Walsh, is Provost (Swansea & Cardiff) at the University of Wales Trinity Saint David, which is currently ranked as the top university in the UK for active graduate businesses. It was a fascinating update. Did you know work at the university has transformed the way we repair windscreens on cars? UWTSD”s latest building, the Innovation Matrix, will be as close as possible to net zero, but can’t get there completely because of the computers. It already has about a 70% occupancy and will be opening in June, providing an ecosystem where businesses can thrive.

We heard from young people who are seizing the opportunities on offer here in Swansea, and inspiring others to do the same.

Amy Tanker has volunteered with a number of organisations. As a Psychology & Criminology Student at Swansea University, she was particularly keen to volunteer with Families and Friends of Prisoners Swansea. Not all prisons have family services like this, so volunteering with them meant she had social policy research opportunities and was able to get an internship.

Saadia Abubaker, Founder of Saadia Speaks, wants to empower the next generation of leaders. Born in Sudan, she moved to Swansea age two. Growing up, she experienced a lot of racism, but seized all the opportunities she could. She joined the Youth Sports Trust to encourage more girls like her to do sports, and now uses the same approach to build her brand. She said “People are not always supportive of my ideas, but if one organisation says no to me another will say yes.” She asked “Will you join me in inspiring the next generation of leaders?”

Fatima Lopes said “I grown up here my whole life. In school I couldn’t wait to leave because I didn’t know the opportunities that were here.” She said working as Student Union President at Gower College Swansea has made her aware of of those opportunities, and she will be going to Swansea University.

She said “During Covid, I was in year 10 and 11, and this is when I’d normally do work experience, so I didn’t get this. Students are now more hesistant to embrace opportunities because of lockdown.”

She’d like a sector wide approach on business and schools linking together, similar to Cardiff Commitment. She said students are very passionate and this can be harnessed with clubs and societies. She’d like something similar for people in work. This should be combined with mental health support for people in work and education.

She chose to go down an academic route, but if she’d done an apprenticeship, believes she would have faced stigma and a lack of knowledge, and this needs to change.

In celebration of International Women’s Day, we also welcomed four women to share their stories of overcoming challenges and embracing opportunities in Swansea.

In school Alison Vickers, Managing Partner at Bevan Buckland, knew she wanted to be an accountant (or a detective). In 1986 she got a three month trial with Bevan Buckland, earning less than £400 a month. She rose up through the company and in 1996 joined the board of what was still a very traditional practice. One of her first acts was to end the ban on women wearing trousers! Bevan Buckland now employs a hundred and twenty people and are the biggest independent accountants in Wales. Alison said being based in Swansea hasn’t held them back. She’s learnt everything new is an opportunity, prepare well, and enjoy it!

Joy Ogeh-Hutfield, a Transformation Coach and Leadership Consultant, sees opportunity everywhere. She said “Sight is seeing things as they are, but vision is seeing how things should be. Having a vision means the city has something to give back to you. Gain more clarity by thinking about how your vision can bring change. My greatest joy helping clients understand their true authentic self. Invest in you, because if your cup is empty you have nothing to give. Enhance what you are and what you do.” She added “Teachers open the doors but you must enter by yourself.”

Eight years ago Amy Price, Director at The Social Butterfly Marketing, was a job jumper with bad mental health. She’d never learnt about self employment in school and was in in-work poverty. She said it was very strange attending her first networking event while still working in a call centre, it was “lonely being the youngest business woman in the room, but I’ve grown and I pick up awards in front of those people.” She feels she now lives a good life and doesn’t want to sacrifice more.

Her advice is “Stay in your own lane. Life is full of unique challenges, some days are harder than others, but just try your best.” She believes women are more resilient and risk adverse than men, and have a lot of side hustles but don’t see this as business. She said “I still have imposter syndrome and accept anxiety is a part of me. This year I finally felt I run proper business. I say yes to any opportunity Swansea presents to me and know this helps my mental health.”

Everything Kim Mamhende, Chief Officer of The CAE, does is about empowering people. For her it’s about change in the community, and underpinning that is equity and ensuring everyone has opportunity to do what they want.

She believes everyone has right to live their dreams, and the Welsh dream is achieving what you want without having to move, which is also being about equity and opportunity. She said “Opportunity is about creating. You can’t wait for a seat at the table sometimes you need to create your own table. Entrepreneurship is about adding value, creating your own opportunities and enacting positive change. It’s not always an easy journey.”

This year, we’re exploring even more of the region where we’ll be welcoming everyone to the following It’s Your… Events, so make sure to save the dates!

It’s Your Pembrokeshire, 8th May, Queens Hall Narberth

It’s Your Carmarthenshire, 11th July, Yr Egin

It’s Your Neath Port Talbot, 12th September, Blancos Hotel