by Andrew Guilford | Feb 2, 2022 | Buy Regional, Circular Economy, Development Investment, Features, Well-being Region
When the coronavirus pandemic hit global economies, governments pledged to rebuild, create jobs and spark growth. But many people recognised we can’t just go back to doing things the way we did before. So what would our rebuilt economy look like?

We need to think about the problem of “growth”. Traditional ideas of economic recovery have focussed on growth, but wouldn’t it be better for us to be aiming for wellbeing, whether or not the economy grows?
Economist Kate Raworth has said “Mainstream economics views endless GDP growth as a must, but nothing in nature grows forever and the economic attempt to buck that trend is raising tough questions in high-income but low-growth countries. That’s because today we have economies that need to grow, whether or not they make us thrive. What we need are economies that make us thrive, whether or not they grow. That radical flip in perspective invites us to become agnostic about growth and to explore how our economies—which are currently financially, politically and socially addicted to growth—could learn to live with or without it.”
Green recovery means accelerating development along a more sustainable path. Natural Resources Wales says this means reducing carbon emissions, increasing resilience to climate change, reversing the decline in biodiversity, connecting people and nature and tackling unsustainable levels of production and consumption, while ensuring job creation, skills development, new markets and vulnerable groups are prioritised.
The region will need £4.3bn in investment by 2035 to tackle climate change. We’ll need to reduce carbon emissions by 58% in the domestic heat and power sector, 56% in the commercial and industrial sector and 51% in road transport. This means more wind and solar farms, more electric cars, a tidal lagoon, and the creation of around sixteen thousand new jobs!
Some of the most exciting proposals so far are in marine energy. The Blue Eden project, led by DST Innovations, would see a battery factory, data centre and thousands of homes powered by a new tidal lagoon. It would create two and half thousand permanent jobs. Meanwhile, Hiraeth Energy and Magnora Offshore Wind just announced proposals for two offshore windfarms in the Celtic Sea, which could power half the homes in Wales.
We need to move away from just making, using and disposing things, and instead conserve resources and ensure long term sustainability.
Ministry of Furniture recently fitted out the WLGA’s new offices with chairs made from recycled PET plastic bottles and desks, lockers and planters recycled from the WLGA’s legacy furniture! They also provided new 100% biodegradable bar stools made from hemp and resin.
The Welsh Government has pledged to use more Welsh wool as insulation, after it dropped in price during the pandemic. Wool insulation also forms part of a project by J.G. Hale Construction and SO Modular to build and retrofit flats in Aberavon. Using innovative insulation materials doesn’t stop with wool, they’re also using mushrooms and wood fibre!
Would you like your own tree?
Trees are great! They give us shade, clean our air, capture carbon and support biodiversity. They also provide timber, which is a more sustainable than traditional building materials like cement. The Welsh Government has announced that every household in Wales will get a free tree to plant. At 4theRegion, we welcome the commitment to more tree planting and recognise the importance of ensuring the right trees are planted in the right places.
And what about food?
We once had a thriving oyster trade, which gave Oystermouth its name. The population collapsed in the twentieth century, but now millions of oysters are being put on the seabed in Swansea Bay, in a process likened to growing a forest. In addition to being food, oysters store carbon and improve water quality.
New oyster bars are exciting, but we want to see affordable, nutritious, locally produced sustainable food available to everyone. Currently only 1% of urban green space is used for allotments, but research shows urban and under utilised green spaces could produce nearly 40% of the UK’s fresh fruit and vegetables! And urban food production is just as productive as conventional farming. Obviously we don’t want to see our parks ploughed up, but there is clearly land in towns and cities where we can grow useful amounts of fruit and vegetables. There are already plans to develop a “farm” near Morriston Hospital. Giving local people the opportunity to grow and eat healthy locally sourced food will help reduce pressures on the health service. It would also reduce the hospital’s carbon footprint, with fresh food literally coming from across the road!
What about jobs and skills?
Retrofitting, for example, requires electricians, plumbers, surveyors and builders. What if all contracts included a condition to take on apprenticeships? This would provide real life experience in areas like renewable energy, retrofitting, energy and water efficient technologies, and building techniques using non-traditional materials.
Last year, nearly six hundred and fifty homes in Swansea benefitted from the largest energy retrofit scheme of its kind in the UK, as part of a partnership between Pobl Group and Sero. It meant the community could generate up to 60% of its electricity requirements, reducing energy bills and carbon emissions! A wider roll out will see seven thousand homes retrofitted and three thousand three hundred homes built as “Homes as Power Stations”.
In the past, we have aimed at growth, whether it creates wellbeing or not. Instead we should be aiming for wellbeing (especially in light of the Well-being of Future Generations Act), whether or not the economy grows. Green recovery means we can reduce our carbon emissions, reverse the decline in biodiversity and tackle unsustainable levels of production and consumption while creating jobs, developing skills and protecting vulnerable groups and communities.
Keep your eyes peeled for an upcoming conference on green recovery! Join our mailing list to be the first to know.
by Andrew Guilford | Jan 20, 2022 | Buy Regional, Features
What can we do to keep more of our spending in the region? By this we mean both the money we spend as individuals and businesses, and the public money spent by local authorities and major organisations.

Did you know if every individual and business in South West Wales spent an extra £100 a year with regional businesses we’d have an extra £108m circulating and multiplying in our economy? This doesn’t just keep more wealth in our local economy. Buying more from each other helps develop supply chains and creates more opportunities for people and businesses.
This principle is already well understand, for example the Well-being of Future Generations Act says public organisations should spend 95% of their budgets within Wales. But there remain a lot of barriers to buying locally. Local businesses struggle to compete against online shopping and out of town retail parks. Tendering processes are complicated and place a lot of pressure on suppliers.
So what’s working well in the region?
Swansea Council has been able to put out contracts worth under £140,000 to local businesses, and recently announced that firms in the Swansea Bay City Region benefitted from £34.6m from the construction of Copr Bay phase one, with £17.9m benefitting Swansea based businesses.
Community wealth building means local economies are reorganised so that more wealth is retained locally and income is recirculated. It’s emerged as a powerful approach to local economic development, with progressive procurement as one of its main pillars. Progressive procurement can develop dense local supply chains, SMEs, employee owned businesses, social enterprises and cooperatives and other forms of community business. These types of businesses are more likely to support local employment and to retain wealth and surplus locally.
Hywel Dda University Health Board want to adopt a more locally focused approach to procurement, driven by community wealth building principles. They recognise the potential of working with other anchor institutions (organisations which have an important local presence, such as councils and universities) in areas of common spending, such as food procurement and collaborative working, in order to maximise the local impact of £2.5bn in total spending in the Health Board area.
So what more can we do?
There are clearly some areas the government would need to lead on, for example taxation of big corporations to help create a level playing field for local businesses. But there are also things we can do as businesses, communities and individuals. It’s been great to see the creation of a directory like South Wales Food & Drink, which helps connect people with local food and drink producers! Food and drink are relatively easy to procure locally, but how do we improve procurement of other local goods and services such as clothes and stationery? Could they have their own directories to connect suppliers with customers? And what if we had local distribution centres for food, clothes and stationery, operating in a similar way to an Amazon Fulfilment Centre?
We also need to consider the environmental impact of what we buy. Natural Resources Wales estimates nearly 90% of our carbon emissions are from procurement. And this isn’t just an issue for the public sector. By producing, distributing and purchasing the things we need as locally as possible we can all help reduce carbon emissions. Think of all those empty offices. Imagine if they were vertical farms providing local communities with nutritious locally grown food!
At 4theRegion, we know that if businesses and organisations in South West Wales buy more from each other, we can keep more wealth here in our local economy, develop our supply chains, and create more opportunities for people and businesses.
If you agree that buying locally is important, and want to be part of an alliance that work proactively to enable more local sourcing at all levels, please join us! Subscribe to our newsletter, become a member, come along to our events, or get in touch!
by Andrew Guilford | Nov 24, 2021 | Buy Regional, Travel Transport Tourism
The people of an historic Swansea area are to take a big step forward this weekend – by taking a colourful step back.

Morriston Tabernacle – a Victorian gem at the heart of the community
Residents and businesses of Morriston are being encouraged to take part in a Victorian-themed Christmas event.
Shops are being invited to dress their windows in period style, entertainment is planned for Woodfield Street, the main shopping street – and residents will be asked to shop locally.
Business staff are being urged to dress like the Victorians – anything from the landed gentry to miners and copper workers.
The Christmas event – this Saturday, November 27 – is being organised by Swansea Council which already has a regeneration project focused on the celebrated Victorian landmark Morriston Tabernacle.

Peter Taunton – a town crier set to appear at Morriston Victorian Day
Those playing part in the fun will include Peter Taunton – a town crier, Ceri Phillips – a storyteller, Susan – a vintage barrel organ, and Pontarddulais Town Band.
Other attractions will include a circus skills workshop hosted by Swansea-based Circus Eruption, an appearance by the Mari Lwyd figure – and 11am and 3pm screenings of Morriston Tabernacle short film Towards the Light at the chapel.

Susan the barrel organ – set to appear at Morriston Victorian Day
Council cabinet member Robert Francis-Davies said: “Morriston has great heritage and we all want it to have a great future.
“The Victorian Christmas event – the day after Morriston’s annual Christmas lights switch-on and parade – will help focus attention on shopping locally. It will bring more people to town – and more business.
“We hope that local businesses, groups and individuals will throw their support behind the initiative. It should be a fun and colourful day!”

Pontarddulais Town Band – set to appear at Morriston Victorian Day
Fliers have been distributed to shops on Woodfield Street – and businesses are being encouraged to run special offers on the day.
The plans include food and drink stalls, children’s entertainment, music and heritage exhibitions.
Roads will remain open as activities and performances take place. The Glantawe Lions will sponsor a competition for the best shop window displays.
Funding for the event is from the Welsh Government’s Transforming Towns Town Centre Business Fund.
Morriston Victorian Day 10am-6pm, Saturday November 27

Ceri Phillips – a storyteller set to appear at Morriston Victorian Day
Swansea Council
by Andrew Guilford | Oct 25, 2021 | Buy Regional
Leading regional law firm Peter Lynn and Partners has opened a new Ammanford office, with leading local lawyer Gary Jones joining as a consultant after closing his highly regarded practice.

Peter Lynn, Gary Jones, Chris Tymanowski, Greg George and staff from the Ammanford Office
The site, located on College Street in the town centre (opposite The Co-op), is the third West Wales office to be opened over the last 15 months and marks a spectacular period of growth for the firm.
“We are thrilled to complete the opening of our new office,” said senior partner Peter Lynn, “and are delighted to expand our network of branch offices into Ammanford.”
The Ammanford office will be home to a range of experienced lawyers, many of whom grew up in the area or have strong connections with the town.
“Our strength is in our staff and the diverse range of legal advice we are able to offer,” continued Peter, “and with a vibrant network of community offices, it’s important to us that the staff at these locations are not only experts in their area of law, but come from that community too.”
The announcement is the latest development for the firm, which has over 85 lawyers and support staff, eight offices and a portfolio of clients that range from individuals and small businesses to multi-national, multi-million-pound global corporations.
“We have ambitious plans to continue expanding our high street presence throughout Wales over the coming years,” said Peter, “and have multiple locations lined up that we will be announcing shortly.”
The new office is located at 42 College Street, Ammanford, SA18 3AF and is open from 9am to 5pm Monday to Friday.
Call 01269 597978 or email info@plandp.co.uk
MJR Marketing
by Andrew Guilford | Aug 24, 2021 | Buy Regional
Law firm Hutchinson Thomas, which has offices in Swansea and Neath, is one of the first law firms in Wales to join a pilot project conceived by the Solicitors Regulation Authority (SRA) designed to standardise and improve quality indicators individuals might use to choose a legal provider.

Darren Davies, Partner at Hutchinson Thomas
The exercise, which is being run jointly by the SRA, the Council for Licensed Conveyancers (CLC), CILEx Regulation and the Bar Standards Board (BSB), has brought together website providers and firms to encourage clients to post reviews about the services they received.
Hutchinson Thomas is one of more than 70 law firms that have already signed up to engage with a number of providers, to look at how reviews could add value to other comparison data, such as price.
There are a number of general and legal sector specific websites which already publish customer reviews and other information on legal service providers. The SRA also offers an information sharing service that allows such websites to access and publish already publicly available regulatory information on firms it regulates.
Now, in partnership with the CLC and CILEx Regulation, SRA has launched a pilot scheme involving both law firms and comparison website providers which aims to increase the amount of easily accessible, comparable information on the quality of legal service providers which is available to the public.
It has also developed a voluntary code of conduct for comparison websites taking part in the pilot activities. Though not compulsory, this code sets out the standards expected of these sites to ensure that they are independent, transparent and fair to both consumers and legal service providers.
Darren Davies, Partner, Hutchinson Thomas, said:
“We were delighted to be approached to participate in the pilot phase of this extremely innovative scheme that has the potential to revolutionise the way clients select legal services in the UK. We see this as having the potential to engender real change and create a fairer and more even playing field where it is possible for customers to select a legal provider based on true indicators of quality and expertise, which can be difficult at the moment.”
Commenting on the pilot, Tracy Vegro, SRA Executive Director, Strategy and Innovation, added:
“We were obviously confident of seeing the project produce meaningful results that would help develop meaningful quality indicators, but we did not expect to see such a strong level of engagement initially, and to see other, far-reaching effects emerging too. We originally said the pilot would run for six months, but we want to expand it to make sure we capture all the great work that firms are doing.
“As well as the marketing boost the pilot has given to law firms, many have also seen other benefits or view it as a catalyst for change. For example, some are reporting that they are incorporating customer feedback into individual staff performance reviews, adding them to the agenda at senior management meetings and using them as part of their rewards programmes. Positive feedback has also helped to boost staff morale.”
Seren Global Media
by Andrew Guilford | Aug 24, 2021 | Buy Regional, Development Investment
The largest independent accountancy firm in Wales: Bevan Buckland LLP has confirmed its move to Swansea Enterprise Park, Llansamlet. Currently based in Langdon House, SA1, the new headquarters will house the thriving Swansea team as it continues to expand. Led by its 6 partners, this is a major step for one of Swansea’s oldest businesses.

(L-R) Matthew Denney, Alison Vickers and Harri Lloyd Davies at the new HQ
The new office boasts extra meeting spaces and a large, dynamic open floor space plan. Located conveniently in Cardigan House opposite the Swansea Mercure Hotel, the firm is excited to be able to offer clients extra parking and modern facilities for client visits. A formal opening is expected on Wednesday 1st September as staff prepare for the move.
Alison Vickers, the Managing Partner at Bevan Buckland LLP, says: “It was a big decision to move out of SA1, but I am delighted with this investment in Bevan Buckland LLP’s future. There is a real feeling of excitement around the new office, and we hope our clients enjoy the facilities at Cardigan House as much as we do. Having the extra space allows clients to benefit from improved meeting rooms whilst our team is able to work safely within the office environment. I would also like to thank our Head of Business Support, Lisa Coombs for the fantastic work she has done in coordinating the move.”
Bevan Buckland LLP also just celebrated reaching 100 employees within the firm, a huge milestone for the proudly Welsh firm. After welcoming this year’s cohort of trainees for the popular training academy, Bevan Buckland LLP is continuing its steady growth plans. Since 1899, successful teams have been established across South Wales and we can expect more highlights in the firm’s future.
Harri Lloyd Davies, Partner adds “It’s an exciting space that I think will help manifest our working culture, values and fit in well with the more modern ways of working currently being adopted. Being based in Llansamlet gives us good access to our clients in Swansea and across South Wales. We also just secured a new office in Cowbridge which is very exciting as we expand our services to be closer to our clients in East Wales. More importantly, we’re extremely delighted about welcoming many more talented individuals into the Bevan Buckland LLP family”.
Bevan Buckland LLP has offices throughout South West Wales, and it is the largest independent accountancy practice in Wales, with offices in Swansea, Carmarthen, Cowbridge, Pembroke, Haverfordwest and St David’s.
MGB Communications