Swansea Creative Focus Advent Calendar
Day Twenty Five: 25/12/2019

While most of us are taking Christmas day off, Swansea’s police, firefighters, paramedics, nurses and doctors are doing what they always do and prioritising our safety.

If you need them today, they’ll be there for you. In recent times though, not all the problems that prompted local people to dial 999 have qualified as emergencies.

  • Welsh ambulance services have reported that they recently received a 999 call from a woman whose bikini line was itching.
  • One man called the police to tell them he’d lost his bus pass.
  • Another requested emergency medical help with an attack of hiccups.
  • And in the run up to Christmas, a confused shopper called 999 when they couldn’t find anywhere that sold brussel sprouts.

Apart from suggesting that some of us are a little trigger-happy when it comes to dialling 999, it also makes us ask if people can be too quick to see the negatives in a situation, too quick to pass responsibility on to someone else and too slow to believe in their own ability to solve a problem.

How many times have you heard people air their grievances about something they’re unhappy with and wondered what they might accomplish if they took responsibility for finding a solution? We’ve heard people complain about a shortage of job opportunities in Swansea. We’re more impressed with the employers who are striving to create them. We’ve heard people complain about the closure of retail outlets in our city centre. We’re more impressed with the hard-working entrepreneurs who are making a success of the shops they’ve opened.

If there’s one message we’d like to share as we say goodbye to an old decade, it’s this;

Swansea is your city as much as anyone’s. You can help make it what you want it to be. And if you want to join with like-minded influencers who are making their presence felt, you’ll find them at 4theRegion.

Calling for an ambulance when you’re genuinely ill and incapacitated is common sense, but should you do it when you have an entirely explainable itch? And calling the police when you’re the victim of a crime is exactly the right thing to do, but should you do it when you can’t find a vegetable counter?

Be the change you want to see in 2020. Take responsibility. Make a difference with 4theRegion.

Merry Christmas from all of us to all of you.

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