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Positive News and Local Media – Online Discussion

Positive News and Local Media – Online Discussion

Positive News & Local Media
Thursday 16th April 2026, 1pm-2:30

Businesses, organisations, content creators and storytellers are invited to join us for this online discussion about the importance of positive news and local media in South West Wales.  We want to build relationships with all those working to tell more uplifting stories about our region, so whether you are promoting local independent businesses, sharing community news, or engaging new audiences in the positive side of Pembrokeshire, Carmarthenshire, Swansea or Neath Port Talbot, we would love to hear from you.  From social media influencers, to online news websites and printed publications, how can we collaborate to shape a positive sense of identity for South West Wales?

4theRegion is a not-for-profit alliance working for a happier, healthier South West Wales with a thriving economy.  We convene all kind of important and informative events and conversations, around our six Transformation missions.  These are spaces for connection, knowledge-sharing and co-creation, with the goal of better collaboration and mutual support right here in our region.

Register via Eventbrite

Directory

Directory

Swansea Conference

The 4theRegion Directory

At 4theRegion, we believe a thriving regional economy starts with visibility, connection and collaboration.

Across South West Wales, thousands of brilliant businesses, social enterprises, charities, community groups and public sector organisations are doing important work. But too often, they operate in silos – unseen by potential collaborators, customers and supporters.  Our Choose Local Directories are designed to change that.

Each year, through our county-wide events – It’s Your Swansea, It’s Your Neath Port Talbot, It’s Your Carmarthenshire and It’s Your Pembrokeshire – we bring together hundreds of organisations to connect, collaborate and shape the future of their local economy.  The new printed Choose Local County Directories build on that momentum.

The Printed Directories

Swansea Conference

Four county-wide directories will be distributed across Swansea, Neath Port Talbot, Carmarthenshire and Pembrokeshire.  Each directory:

  • Showcases local businesses and organisations
  • Encourages people to choose local products and services
  • Strengthens county-wide supply chains
  • Creates visibility for those who are part of the movement

These printed editions will be launched at our flagship county events and distributed throughout the year in venues, workplaces and community spaces.  They are practical tools for local economic resilience – and a celebration of what exists right here in our counties.

The Online Directory

The South West Wales Online Directory

Alongside the printed county editions, we are also building the 4theRegion Online Directory bringing together organisations from across all four counties into one searchable regional platform.

Preview the online directory.

Be Visible. Be Found. Be Part of It.

Whether you are a small independent business, a freelancer, a charity, a community group or a larger organisation rooted in this region, this is your opportunity to be part of something positive.  Together, we are co-creating a happier, healthier South West Wales with a thriving economy…  Be part of it!

This button takes you to an online form to submit your details.  We will follow up with an invoice.

What is an Open Agenda?

What is an Open Agenda?

Open Agenda
Putting Shared Conversation at the Heart of Our Events

At 4theRegion, we believe the answers we need for a happier, healthier South West Wales are already in the room.

Every person who attends our events brings insight, lived experience, professional expertise, ideas and energy. Rather than structuring the day around a small number of high-profile voices, we dedicate part of our events to Open Agenda sessions. This is where participants decide what we talk about.

It is a simple but powerful shift – from passive listening to active participation. From being an audience to becoming contributors. From top-down programming to shared ownership of the conversation.

Over the years, we have developed a tried-and-tested approach that consistently receives positive feedback. Here is how it works.

1. The Marketplace

At a set point in the agenda – often after the opening session – we introduce the Open Agenda.

We unveil our purpose-built “Marketplace” board, with space for up to 20 conversation slots. Anyone who would like to host a small group discussion is invited to come forward with a question or topic they care about.

This could be a challenge they are grappling with, an idea they want to test, an opportunity they want to explore, or an issue they believe needs attention.

2. Becoming a Host

We open the Writing Table, where our team helps people shape their topic into a clear, open question. Hosts write their question onto an A3 sheet and post it onto the Marketplace board.

The board fills up quickly.

Where similar topics emerge, we encourage people to collaborate and co-host. This often leads to even stronger conversations, built around shared interest.

Each host keeps a copy of their question to take to their discussion space.

3. Finding Your Conversation

Each Marketplace slot corresponds to a numbered sign positioned around the venue.

If your topic is in Slot 6, you gather under sign number 6.

Once all the slots are filled, the Open Agenda session begins. Participants walk around the Marketplace board, read the questions, and choose the conversation that most interests them.

There is no hierarchy. No “main stage”. Just people gathering around shared curiosity.

4. How the Conversation Works

Hosts welcome people as they arrive. Once a group has gathered, the host opens the discussion with a short introduction – usually three to five minutes – explaining why they believe the topic matters and sharing their perspective.

From there, the aim is simple: create a space where everyone can contribute.

We encourage groups to sit or stand in a circle so that everyone can see each other. Often the conversation begins with introductions and a chance for each person to share their thoughts in turn.

The tone matters. Friendly. Democratic. Respectful.

The host’s role is not to debate or defend a position, but to hold the space. To listen. To encourage quieter voices. To gently prevent any one voice from dominating. To ensure everyone who wishes to speak can do so.

Psychological safety is essential. When people feel valued and heard, the quality of conversation deepens.

After everyone has had an initial opportunity to contribute, the discussion flows more freely. Open questions can help move things forward:

  • What themes are emerging?

  • What needs to happen next?

  • What are the barriers?

  • Who is already working on this?

  • Where are the opportunities for collaboration?

5. The Law of Two Feet

A key part of Open Agenda is the “law of two feet”.  If you have contributed all you wish to contribute, or feel you are no longer learning or adding value, you are free to move to another conversation.

Only the host stays with the group they started. Everyone else can cross-pollinate between discussions.

This creates energy. New perspectives enter the circle. Connections form across themes. Conversations evolve organically.  There is a little chaos in this, and that is part of the magic!

6. Capturing the Insight

We encourage groups to capture key points during their discussion, either through shared notes or post-it contributions. Hosts are invited to share these insights with 4theRegion after the event.  These contributions form part of our event reports and help shape our ongoing work across the region.

Open Agenda is not just talk. It is a way of surfacing collective intelligence and feeding it back into real action.

The Power of Conversation

We believe deeply in the power of conversation to connect, share knowledge, inspire and activate. The most valuable part of any event is rarely the slides or the speeches. It is the moment when someone hears a perspective they had not considered before, or realises they are not alone in caring about something, or discovers that someone else in the room is working on the very thing they have been thinking about.

Real change does not happen in isolation. It happens through relationships. It happens when people meet across sectors and backgrounds, listen to each other properly, and find common ground. When we create space for that kind of exchange, something shifts. Ideas become clearer. Confidence grows. Collaborations begin.

For 4theRegion, with our focus on local places and community-led change, this matters enormously. We are trying to build a culture of cooperation across South West Wales. That means connecting people around shared values and shared visions for where they live, and recognising that no single organisation has all the answers. Open Agenda is one of the ways we make that real in practice.

It asks everyone to step forward, not sit back. To contribute, not just consume. To trust that their voice matters and that collective intelligence is stronger than any single viewpoint. There is always a little unpredictability in the process, but that is part of its strength. When people are trusted with responsibility for the conversation, they usually rise to it.

You never quite know what will emerge, who you will meet, or what collaboration might begin. That sense of possibility is what makes Open Agenda such a powerful and energising part of our events.

Place-Sensitive Economic Development

Place-Sensitive Economic Development

Place-Sensitive Economic Development

Here’s a term I’ve recently encountered during an IWA/WCPP webinar: place-sensitive economic development. It’s a simple phrase, but an important one. The underlying insight was that economic policy works best when it reflects how local economies actually function – shaped by people, relationships, skills, assets and history – rather than being designed in silos or applied uniformly from the centre. Across the discussion there was a clear recognition that delivering a just transition, reducing inequality and unlocking long-term economic opportunity all depend on stronger, place-based ways of working.

It’s Time for a Different Way of Working

Economic development is often talked about in abstract terms – growth, productivity, investment. But on the ground, in real places, it’s much messier than that. Local economies don’t operate in neat sectors. They are made up of people, relationships, skills, businesses, public services and community activity, all intersecting in ways that policy rarely reflects.  This is where place-sensitive economic development matters.

At 4theRegion, our role is to help make those connections visible and workable. We bring together businesses, community groups, public bodies and anchor institutions across South West Wales, not to deliver one-off projects, but to create the conditions for better decisions to be made locally. We work across themes because that’s how places actually function – energy affects jobs, transport affects opportunity, food affects health, skills affect everything.

Place-sensitive development relies on local knowledge flowing into decision-making. Too often, insight from communities, businesses and practitioners never reaches the systems shaping policy and investment. Our work helps surface that knowledge, connect it across sectors and feed it back in a way that reflects lived experience, not just data points.

We also know that economic opportunity only sticks if value stays local. That means thinking carefully about who benefits from investment, how skills are developed alongside real opportunities, and how long-term wealth is built rather than extracted. This is as true for net zero and infrastructure as it is for town centres, food systems or the future of work.

What we offer is not a single solution, but a way of working. A place-first approach that values collaboration, trust and continuity. A space where complex challenges can be held together rather than pulled apart. And a growing network of people who care deeply about the future of this region and want to shape it together.

If Wales is serious about delivering economic development that works for people and places, then organisations rooted in place – able to connect, convene and translate – are not optional. They are part of the infrastructure that makes progress possible.

Can We Collaborate?

If you’re reading this, and you happen to work in Welsh Government, the CJC, the local authority – perhaps there is an opportunity to invest in facilitation and capacity-building through 4theRegion, as part of your objectives around place-based development, engagement and community-empowerment?  We are always keen to hear from organisations that see the value of our work, please reach out to me: dawn@4theRegion.org.uk