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WE'RE ON A MISSION FOR THE REGION

Our mission is Universal Flourishing for South West Wales, transforming our economy and society to create well-being for all, by 2030. We’re a human network that believes in empowering changemakers, because lots of little changes make big change happen.

THE FUTURE IS IN OUR HANDS

Our vision is a region where, everywhere you look, people are empowered and supported to change the things they want to change. Because for every challenge, and every injustice, there is someone who cares and someone who wants to make a difference.

BE THE CHANGE YOU WANT TO SEE

Whether it’s a community agriculture project growing food, an activist lobbying for a cause, a large organisation investing in green energy, or a small business committed to creating local jobs. We need progress on all these things. We need to be the change we want to see.

WE THINK YOU ARE BRILLIANT

We need people like you in the movement, working together to make change happen for South West Wales. Join our community of changemakers, become an ambassador, or, let us help you make things happen, for you and for the region.

BUY REGIONAL

If every person & business in South West Wales spent an extra £100 a year with regional businesses, instead of global ones, there would be an extra £108m circulating and multiplying in our economy. That’s lots of little changes, adding up to a BIG difference.

LET'S TRANSFORM PROCUREMENT

The Well-being of Future Generations Act says public organisations should spend 95% of their budgets within Wales. If that happened, it would transform the lives of people in our region. With our partners, we are #ProcuringTransformation

OUR PARTNERS

LOTS OF LITTLE CHANGES MAKE BIG CHANGE HAPPEN

4theRegion is on a mission to help make change happen across Neath Port Talbot, Swansea, Carmarthenshire and Pembrokeshire.  We’re connecting individuals, businesses, community groups and changemakers who are doing great things in the region, who are thinking differently and solving problems.  Because together, lots of little changes will create the big changes we need, for our society, our economy and our planet.

ABOUT US

We’re a small team with a big vision for South West Wales. The future of this region is in all our hands.

JOIN US

Our members share a commitment to South West Wales and are collaborating to make positive change happen.

OUR EVENTS

We run exciting events that reframe the conversation, break down silos and enable collaboration.

RAIL PARTNERSHIP

In partnership with Transport for Wales, 4theRegion is the host for the new Community Rail Partnership for South West Wales, which covers the four local authority areas of Swansea, Neath Port Talbot, Carmarthenshire and Pembrokeshire.

Swansea Creative Focus

Arising out of our City Centre conversations, a group of changemakers is taking on the challenge of grassroots regeneration in Swansea, with a focus on supporting and developing the creative and cultural fabric of the city.

Regional V.I.B.E.

Everyone agrees we have something special here in South West Wales, and that we should shout about it more.  We need a clear identity, a clear message.  So what exactly is our regional Vision, Identity, Brand and Emerging Future?

RECENT UPDATES FROM THE TEAM

A New Website for Regional Food Producers

A New Website for Regional Food Producers

Please check that the regional food and drink producers you know are listed in this new online index for South Wales. In a new initiative led by Dr Ben Reynolds at Urban Foundry, food and drink producers across South Wales are being asked to add themselves to a new website that’s been designed to enable many more people to discover and access local produce during lockdown and beyond.

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Ending the lockdown – Bevan Buckland LLP’s View

Ending the lockdown – Bevan Buckland LLP’s View

The key factor in ending lockdown and other measures is the coronavirus reproductive number, commonly talked about as the “R” value. This is the number of people each individual case can be expected to transmit the virus to, effectively the rate of the virus spreading...

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First, be a good neighbour

First, be a good neighbour

Nothing can bring back those we’ve lost to coronavirus, and no words of gratitude can repay the debt we owe to the NHS, our care workers and first responders. So what can we do to pay our respects when our communities emerge from this crisis? We can start by...

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RECORD BREAKERS

RECORD BREAKERS

Retailers and exhibition organisers large and small traditionally rely on footfall, and right now that’s a major problem. Entrepreneurs can either accept that limitation or they can seek out new ways to generate interest. Luckily for all of us, University of Wales...

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JUST OVER THE HORIZON

JUST OVER THE HORIZON

As you know, we took the decision to postpone 4theRegion’s second annual City Centre Conference on March 13th when the hazards of bringing large numbers of people together were starting to become clear. In the two weeks since then, any disappointment at the...

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STEPPING UP

STEPPING UP

For the time being, businesses are operating in a new reality. We don’t know how long it’ll be before our streets, shops and offices come back to life, but while we’re working in physical isolation we still need to connect with our clients. And if we want them to buy...

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FARM TO TABLE – SAFELY KEEPING WALES FED

FARM TO TABLE – SAFELY KEEPING WALES FED

It’s a concern to see customers crowded close together in supermarkets at a time when all medical advice is telling us unambiguously to practice social distancing. We sympathise with anyone seeking to keep their family fed, but is there a way to keep them fed while...

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THE DAY AFTER TOMORROW

THE DAY AFTER TOMORROW

What we see depends mainly on what we look for John Lubbock At 4theRegion our eyes are open. We see the impact of the Coronavirus on our day to day lives, here in South West Wales and in all corners of the world. But that’s not all we see. This crisis is real but it...

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WE’RE THE VOICE

WE’RE THE VOICE

“It was the best of times, it was the worst of times” Charles Dickens’s famous opening to A Tale of Two Cities remind us that we walk in both light and darkness every day. The book made the events of revolutionary France come to life for readers in Victorian London,...

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GRATEFUL FOR THE SUPPORT OF OUR PARTNERS

join our tribe to help build a connected region

together, we can transform south west wales